Is Facebook Any Good For Small Business?

Since Facebook launched it has always been synonymous with social networking and having a small business page allows you to use their 1.65 billion monthly user database to gather leads, lower your marketing expenses, and even help you to reach your targeted audience. However, when having a smaller company it’s easy to get pushed back by bigger companies who have premium adverts with more reach.

Large Company Post Promotions

Facebook’s reach generator was one of their newer forms of marketing for large companies. It allowed big corporations to purchase “reach” or ways to get in front of more fans with their status updates. Since Facebook has essentially admitted to rigging how the public eyes sees your ads, getting your work out there as a smaller business without a lot of capital is close to impossible. Facebook has since ended this program and replaced it with a promoted post option.

Getting a View into Your Audience

As a small business, building up a user base will allow you to get more details about your current customer lineup through Facebook’s statistical Insights page. This awesome page allows you to see: how many likes you have, the engagement from your active posts, the reach your post makes, and how to promote it even further! Digging around allows you gain an understanding about the demographics of your fans and helps you to focus in towards your target audience.

Ease of Building up Brand Loyalty

As with many other social media sites, staying active and entertaining on your business page will help you to build up brand loyalty. Customers like Facebook pages with advertisements that are short, informative, and most importantly fun. Continuing these types of advertisements on your page, being active, and responding to posts from your audience will help you build user’s trust for your brand. If you’re near or in a city like Los Angeles consider hiring a video production team to help create engaging content for your Facebook.

Image Rules against Business Pages

In order to integrate business, Facebook began putting in rules to get businesses to blend into social media. One rule in particular was banning promotional language on the cover image of your page. Creating high quality images for your page’s cover photos and profile pictures that still describe the emotional impact of your company may be a seen as an extravagance for smaller companies who cannot yet afford this type of marketing setup.

People Are Using Facebook Less

Compared to the other social media sites Facebook still remains the biggest social network in terms of monthly active users. However, we’re beginning to see a drop in figures as more people are browsing but not posting content. They are also reporting to spend less time on the site compared to other social media such as: Tumblr, Instagram, and Pinterest. It will be interesting to see if these numbers continue to decline.

Conclusion

With the advantages and disadvantages that Facebook brings against smaller businesses it’s up to you to figure out if Facebook is the best marketing platform for your company. While it offers small businesses a lot of insights about their target audience, promoted posts from large companies often eat up the spotlight.

Why Texas Is Great For Entrepreneurs

Texas has been named as one of the most entrepreneurial states in the United States and one of the best places for young entrepreneurs. If you’re looking for the best place to start out especially as a young entrepreneur in the United States, I’ll recommend that you pack your things and move to Texas because Texas has one of the most business friendly terrains in the United States of America.

Friendly business rules and regulations
For your business to thrive in any state the government must be your friend and this is exactly what happens in Texas. Rather than impose strict rules on entrepreneurs that end up stifling their businesses, the government in Texas encourages entrepreneurs by sticking with regulatory requirements that are easy to follow and meet up with.

Low taxes
Corporate taxes in Texas are very low compared to other states in the United States. Texas has zero corporate income tax or individual tax and this is one of the reasons why entrepreneurs flock to Texas because they are able to save a lot of money which would rather have been spent on taxes.

Access to funding
There are a lot of state-sponsored as well as private-sponsored businesses funding options for entrepreneurs. A lot of financial institutions and private lenders offer access to business loans with low interest rates for entrepreneurs. Texas also has a good number of angel investors who invest in brilliant start-up projects.

Easy networking
Texans are known to be very friendly and accommodating people so it’s easy to network and meet with people of like minds who can share ideas with you and support you to improve your business.

Hardworking people
You would also have access to dedicated and hardworking employees in Texas. The quality of people you employ to manage your business matters because it could determine the success of your business or otherwise. In Texas, you would find a lot of hardworking people that can help to support your dreams and build your business.

Affordability
Texas is not cheap but most definitely affordable when compared to some other states in the United States. This makes the cost of running a business in Texas cheap which also translates to more business profits at the end of the day.

Texas is also a growing technology hub with lots of business opportunities in the technological sector. Young entrepreneurs would definitely have access to a lot of opportunities and fun doing business in Texas.

Hiking for a Debt Free Future

“Hiking is good for your health,” everyone says. But I reply to them saying “Hiking is not just good for my health, it’s good for my pocket too”

If you are working towards living a debt free life in the future just like me, then you should consider incorporating hiking into your lifestyle. Hiking contributes towards your living a debt free future because it;

Improves your health
Medical costs in the United States can be very high and even if you’ve got health insurance, the out-of-pocket expenses can still set you back several dollars every time you get sick. You would agree with me that constant illness and poor health is most of the time traced to living a life devoid of adequate physical activity and poor physical fitness.

Personally, I discovered that since I started hiking, my trips to the hospital have reduced and my monthly budget on medical expenses is most of the time useless. So what I do is to add the excess to my savings, which of course ends up in my investment account. More investments means a stable future for me.

Reduces your cost of socializing
Costs of socializing can be very high if happy hours for you mean hitting the club, expensive dinners or indulging in some other expensive hobbies. As for me, most of my friends are outdoorsy people just like me so we spend very little on socializing as nature provides almost everything we need to enjoy a good time out. I’m very certain that I save more than a hundred dollars every month which would have been spent on expensive socializing.

Better creativity
A great financial future devoid of debts comes from hard work and smart financial decisions. Hiking trips are always a good time for me to think, plan and strategize. I’ve discovered that I always come up with the best solution to challenges and the best plans when I’m taking a hike. Hiking helps me make better decisions and plans, which help improve my financial status and my credit status.

Less vehicle maintenance costs
I only use my vehicle when I have to go a long distance or on winter periods when it’s too cold and unsafe to hike often. This way, I’m able to save a lot on gas and vehicle maintenance. Less vehicle usage means less vehicle maintenance costs and low vehicle maintenance costs for me means more savings, less credit and a lot of excess money to invest.

Networking
You would be amazed at the caliber of people I have been able to meet and network with on my hiking trips. A lot of high net worth people and important personalities enjoy hiking and on my trips, I have been able to meet some of them, pitch ideas to them, market items to them and have some of them as friends.

I was once invited to a black tie event by a VIP I met on a hiking trip and in that event, I was lucky enough to be introduced to another VIP who amazingly had a business link I had been looking for for years. That single meeting increased my account balance and contributed to my strong financial future in no small way.

How Insurance Differs From State To State

I have moved and visited different states and one thing that I have almost missed is having car insurance for the state I visit. If you are moving to another state, you want to make sure that you are covered. Many people will ask: do I need to have new car insurance when I relocate to another state? The answer to this question is almost always, yes! However, there is a major caveat you want to be aware of and that’s; do not cancel your old insurance policy before you have obtained a new one.

Having a new car insurance
The grace period for obtaining new car insurance when you relocate or visit a new state is about 30 to 90 days. This is the time you are supposed to have registered your vehicle. You can use those months to obtain new insurance for your car. Hence, you should not cancel your old insurance before moving and setting up a new one. Don’t drive across state lines without having car insurance.

Your insurance will depend on your period of stay
People will visit other states for different reasons. Some may be there for a week, others for months, and some people may stay for years. If you will be there for weeks, you may want to find out what is best for you when you drive across.

You may have to update your current policy to meet the requirement of the state you will be visiting. For those who will be staying for some time, they may want to find the options that are suitable. You may have your current insurer serving in the state you’re visiting, but they may not be the right choice when you’re there.

Different states have different insurance requirements
You may find that if you are a motorist in California, you will be required to have up to $15,000 for each person injured or $30,000 for entire accident, and $5,000 for property damage. When you decide to move to Florida, you will need up to $10,000 insurance for each person or $20,000 for an accident and $10,000 for property damage. These changes can impede on your finances and you would want to ensure that you make a wise decision.

The best thing you would want to do is to talk to your insurer to find out the option available when you visit or move to another state. You may want to top up for the difference in insurance coverage when you are in that state. This way, you ensure that you are covered. The worst that can happen to you is to be pulled off the road only for the cops to find that you have no insurance for that state. This can attract hefty fines and you could end up in jail.

The Cowboy’s Code of Money

For centuries, the cowboys have always had a set of codes that guide the way and manner they live their lives, treat people around them and even their animals.
These set of codes are known as the Cowboy Codes were not written but they were guidelines imprinted on the minds of every cowboy and not abiding by them could attract punishments. Some of these codes include:

  • Never steal another man’s horse or you have to pay with your life.
  • Look out for your own.
  • Do not ride another man’s horse. That’s like making love to another man’s wife.
  • Do not practice ingratitude.
  • A cowboy never quits or complains. A cowboy is always pleasant even when out of sorts.
  • A cowboy always helps someone in need, even if it is a stranger.
  • A cowboy never tries on another man’s hat.
  • A real cowboy is modest, bragging is not tolerated.
  • Honesty is absolute; your word is your bond.
  • A cowboy is always loyal to his friends and those he rides with.
  • A cowboy always pays his debts.

These codes may only relate to the cowboys and their horses but everyone has something to learn from these codes as well especially when it comes to money and financial issues.

From these codes we can see that cowboys practice:

Honesty
Cowboys believe in honesty and integrity and most especially, not taking anything that doesn’t belong to them. A cowboy doesn’t believe in taking money through dishonest means or sharp practices but rather, through hard work and perseverance.

Like a true cowboy, don’t overprice your goods or services and don’t con other people out of their money. In all your financial dealings, be honest and trustworthy.

Empathy
Cowboys are considerate of others. They care about how their actions may affect the lives of the people around them. Like a cowboy, don’t go about making your money in ways or from things that would bring degradation to your environment or cause harm or unhappiness to the people around you. Don’t be selfish or self-centered.

Hard work
Cowboys are some of the most hardworking people to have ever walked the surface of the earth and for their hard work; they have gained popularity and respect throughout the world.

Be like a cowboy; don’t expect your finances to change if you are not ready to work hard for it. Success comes from hard work and not from wishes.

Resilience
No, a cowboy never quits. In fact, cowboys hate quitters. A cowboy would continue to pursue his goal or die while at it. That’s the kind of spirit that would get you where you want to be in no time. Don’t quit at the slightest financial challenge you get into instead, strive hard to get out of it so that you can enjoy better days ahead.

Pay debts
Bad credit record is not a nice thing to have; it messes up everything. Like the cowboy, pay off your debts and be credit worthy because you never know when you would need that big loan to finance that very viable project like a home.

Practice gratitude
Be grateful for the little you’ve got while you work harder to get more. Don’t compare yourself to others as there are others out there who do not even have half of what you’ve got.

Last and not least, you ought to be modest. Don’t spend your money on frivolities but on things that truly matter to you and would bring you happiness. Don’t spend your money to impress other people too and ensure that you save as much as you can for the rainy day.

When You’re Broke In Texas

Being broke in Texas is no fun. Not that being broke anywhere is, but I’ve been broke in Texas and I can tell you firsthand that it’s a crappy situation. However, I have since found out that being outdoorsy is one surefire way to cope with being broke in Texas.

For those who do not already know, being outdoorsy is a lifestyle that involves being passionate of outdoor activities or loving to live outdoors. Outdoorsy people enjoy activities like rock climbing, fishing, hiking, cycling, camping and other outdoor activities and as such, spend a lot of time outdoors. So how does being outdoorsy help your financial situation?

Less Television
Before I embraced the outdoorsy lifestyle, I used to spend an average of $80 to $100 per month on cable television. Not that it was outrageously expensive but being broke and all, television always made me depressed. The commercials reminded me of the things I loved but could not have and made me feel like a failure.

But when I started to spend more time outdoors, I found out that I was not only saving about a hundred bucks a month, I was also able to avoid all the depressing commercials.

Less Internet
Another way I was able to cut down on my expenses by embracing the outdoorsy lifestyle is by reducing my expenditure on internet subscriptions. In my pre-outdoorsy days, I used to have a standard monthly subscription that I pay for because I was always home but these days, I don’t have to pay for that because I’m always outdoors and if I really need the internet, I could just plug in to free Wi-Fi somewhere. That’s another $45 knocked off my monthly budget.

Cheap dates
I’ve also learnt to take my dates on fun outdoor trips rather than expensive restaurants. Contrary to what most guys think, ladies love things that are out of the ordinary. When you take your date to a restaurant, she’s already used to it. That date may not hold any memorable experience because she’s been there, done that.

However, taking her on camping or hiking trips, fishing, mountain climbing or any other outdoor activity could hold a lifetime memorable experience for her. But don’t be a jerk, make sure she’s in on it and would like to try that sort of thing before you drag her to the trails.

Low heating and air conditioning costs
My air conditioning bills have also taken a hit. I’m always outdoors anyway so what do I need expensive air conditioning bills for?

More happiness
Try being outdoorsy and you’ll see how happy you’ll become. It’s hard to explain except you try it yourself but being outdoors and engaging in outdoor activities is therapeutic. It refreshes your mind, body and soul and makes you feel happier and less depressed regardless of your financial situation.

More productivity
I’ve also found out that my head is clearer when I’m outdoors. I am able to think, strategize and plan better. Anytime I feel foggy and need to clear my head, I just take a hike and within minutes, I’m back in my elements.

In addition to these tips, another way being outdoorsy is going to help you save a lot money when you are broke is on your health bills. A physically active life reduces your chances of getting sick therefore, you are able to cut back on your hospital bills and other health related expenses.

Lastly, the world is my gym; I don’t need to pay huge sums to use a couple of equipments when I can get all the results I want and more just by being out there.